trié(s) par (Pertinence décroissant(e), Titre croissant(e)) 

Consumer's buying decision process for nuts in Spain / A. Gracia in New Medit, vol. 2, n. 3 (2003/09)

Public ISBD Aucun avis sur cette notice. [article]  inNew Medit > vol. 2, n. 3 (2003/09) . - p. 22-27 Titre : Consumer's buying decision process for nuts in Spain Type de document : objet à 3 dimensions, artefacts, ... Auteurs : A. Gracia ; L.M. Albisu ; S. Evinci Année de publication : 2003/09 Article en page(s) : p. 22-27 Présentation : 15 réf., 3 tabl. Langues : Anglais (eng) Langues originales : Anglais (eng) Catégories : A HISTOIRE - Pays et ensemble de pays:Histoire de l'Europe:Europe occidentale:Espagne ; F POPULATIONS - ETUDES DE CAS:Demand ; S SCIENCES ET TECHNIQUES:Ressources naturelles:Ressources naturelles:Ressources alimentaires:Consommation alimentaire Mots-clés : SPAIN  ALMONDS  AMANDE  WALNUTS  NOIX  HAZELNUTS  NOISETTE  FOOD CONSUMPTION  CONSUMER BEHAVIOUR  COMPORTEMENT DU CONSOMMATEUR  DEMANDE Résumé : Spain is the second almond producer and exporter in the world. The consumption of walnuts (mainly imported fro USA) is higher than almonds. Home consumption of walnuts and almonds has decreased by 50 percent and 64 percent respectively from 1987 to 1997. Nut consumption at home, although losing share in relation to total nut consumption, is still important and the consumer's behaviour at home is very relevant. The present study provides some interesting results for decision makers, in the public and in the private sector, to design appropriate advertising and promotion campaigns with the aim of enhancing nut consumption at home. Walnuts and almonds are highly substitutive. Expenditure and prices have a great influence on buying decision, and socio-demographic characteristics on how much to buy. Those signals should be used adequately for promotion purposes Permalink : https://cs.iut.univ-tours.fr/index.php?lvl=notice_display&id=137422 [article] Consumer's buying decision process for nuts in Spain [objet à 3 dimensions, artefacts, ...] / A. Gracia ; L.M. Albisu ; S. Evinci . - 2003/09 . - p. 22-27 : 15 réf., 3 tabl. Langues : Anglais (eng) Langues originales : Anglais (eng) in New Medit > vol. 2, n. 3 (2003/09) . - p. 22-27 Catégories : A HISTOIRE - Pays et ensemble de pays:Histoire de l'Europe:Europe occidentale:Espagne ; F POPULATIONS - ETUDES DE CAS:Demand ; S SCIENCES ET TECHNIQUES:Ressources naturelles:Ressources naturelles:Ressources alimentaires:Consommation alimentaire Mots-clés : SPAIN  ALMONDS  AMANDE  WALNUTS  NOIX  HAZELNUTS  NOISETTE  FOOD CONSUMPTION  CONSUMER BEHAVIOUR  COMPORTEMENT DU CONSOMMATEUR  DEMANDE Résumé : Spain is the second almond producer and exporter in the world. The consumption of walnuts (mainly imported fro USA) is higher than almonds. Home consumption of walnuts and almonds has decreased by 50 percent and 64 percent respectively from 1987 to 1997. Nut consumption at home, although losing share in relation to total nut consumption, is still important and the consumer's behaviour at home is very relevant. The present study provides some interesting results for decision makers, in the public and in the private sector, to design appropriate advertising and promotion campaigns with the aim of enhancing nut consumption at home. Walnuts and almonds are highly substitutive. Expenditure and prices have a great influence on buying decision, and socio-demographic characteristics on how much to buy. Those signals should be used adequately for promotion purposes Permalink : https://cs.iut.univ-tours.fr/index.php?lvl=notice_display&id=137422

---

1 (1 - 1 / 1)