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Ajouter le résultat dans votre panierCreating market opportunities in rural areas through the development of a brand that conveys sustainable and environmental values / M. Escribano in Journal of rural studies, vol. 75 (April 2020)
Titre : Creating market opportunities in rural areas through the development of a brand that conveys sustainable and environmental values Type de document : objet à 3 dimensions, artefacts, ... Auteurs : M. Escribano, Auteur ; F.J. Mesías ; P. Gaspar, Auteur Année de publication : 2020 Article en page(s) : p. 1-10 Langues : Anglais (eng) Langues originales : Anglais (eng) Catégories : A HISTOIRE - Pays et ensemble de pays:Ensembles politiques:Union européenne Use for events after November 1993. Otherwise, use "EEC countries".; A HISTOIRE - Pays et ensemble de pays:Histoire du Monde Rural:Foresterie:AgroforesterieSimultaneous growing of trees with food crops and/or livestock on the same piece of land.; F POPULATIONS - ETUDES DE CAS:D SOCIOLOGIE - ETHNOLOGIE - ANTHROPOLOGIE :4.45 Etablissements humains et utilisation des terres:Zone rurale:Milieu rural ; L DROIT:Systèmes juridiques:Droit civil:Propriété intellectuelle:Marque commerciale ; S SCIENCES ET TECHNIQUES:Sciences de l'environnement et ingénierie:Gestion de l'environnementMots-clés : 04 - DEVELOPPEMENT LOCAL ET REGIONAL 4.3 - Appellations liées au Territoire. Produits du Terroir. Qualité RURAL ENVIRONMENT AGRICULTURAL LANDSCAPE PAYSAGE AGRICOLE TRADE MARKS QUALITY LABELS LABEL DE QUALITE AGROFORESTRY ECOSYSTEM SERVICES SERVICE ECOSYSTEMIQUE SUSTAINABILITY DURABILITE CONSUMER BEHAVIOUR COMPORTEMENT DU CONSOMMATEUR MARKETING MARKETING ECONOMIC VIABILITY VIABILITE ECONOMIQUE ENVIRONMENTAL MANAGEMENT EUROPEAN UNION Résumé : The dehesa is the most widespread agroforestry system within the European Union and provides an important set of provisioning, regulating, and cultural ecosystem services. However, these systems have been in decline for a number of years, to a great extent because of their lack of profitability. Among the different options available to add value to agroforestry systems such as the dehesa and make them more profitable, the development of brands that would help consumers identify the products they generate is one of the most promising alternatives. In this way, the value of dehesa products would be enhanced and the revenue obtained from them increased. However, whilst such products are locally appreciated, a challenge exists in so far as neither national nor international consumers are able to identify dehesa products and therefore they are not willing to pay a premium for them. In this context, the creation of an umbrella brand covering the products derived from the dehesa is considered to be useful for boosting revenues in dehesa systems. This piece of research used a qualitative approach combining discussion groups with projective techniques during a series of workshops to identify relevant branding concepts and imagery for dehesa products. The findings showed that the term dehesa is recognised and appreciated by consumers, although it is associated with traditional and expensive products. It was also found that in order to make the brand more attractive to more consumers -especially younger consumers-additional concepts such as “sustainability” and “socially-responsible” production need to be incorporated in the branding. Imagery displaying forests and other environmental motifs were found to be the strongest graphical means of depicting these concepts within the brand design. It is considered that these findings could help enhance the demand and revenues associated with dehesa products and sustain the benefits they provide for the environment and for society. En ligne : https://doi.org/10.1016/j.jrurstud.2020.02.002 Permalink : https://cs.iut.univ-tours.fr/index.php?lvl=notice_display&id=248127
in Journal of rural studies > vol. 75 (April 2020) . - p. 1-10[article] Creating market opportunities in rural areas through the development of a brand that conveys sustainable and environmental values [objet à 3 dimensions, artefacts, ...] / M. Escribano, Auteur ; F.J. Mesías ; P. Gaspar, Auteur . - 2020 . - p. 1-10.
Langues : Anglais (eng) Langues originales : Anglais (eng)
in Journal of rural studies > vol. 75 (April 2020) . - p. 1-10
Catégories : A HISTOIRE - Pays et ensemble de pays:Ensembles politiques:Union européenne Use for events after November 1993. Otherwise, use "EEC countries".; A HISTOIRE - Pays et ensemble de pays:Histoire du Monde Rural:Foresterie:AgroforesterieSimultaneous growing of trees with food crops and/or livestock on the same piece of land.; F POPULATIONS - ETUDES DE CAS:D SOCIOLOGIE - ETHNOLOGIE - ANTHROPOLOGIE :4.45 Etablissements humains et utilisation des terres:Zone rurale:Milieu rural ; L DROIT:Systèmes juridiques:Droit civil:Propriété intellectuelle:Marque commerciale ; S SCIENCES ET TECHNIQUES:Sciences de l'environnement et ingénierie:Gestion de l'environnementMots-clés : 04 - DEVELOPPEMENT LOCAL ET REGIONAL 4.3 - Appellations liées au Territoire. Produits du Terroir. Qualité RURAL ENVIRONMENT AGRICULTURAL LANDSCAPE PAYSAGE AGRICOLE TRADE MARKS QUALITY LABELS LABEL DE QUALITE AGROFORESTRY ECOSYSTEM SERVICES SERVICE ECOSYSTEMIQUE SUSTAINABILITY DURABILITE CONSUMER BEHAVIOUR COMPORTEMENT DU CONSOMMATEUR MARKETING MARKETING ECONOMIC VIABILITY VIABILITE ECONOMIQUE ENVIRONMENTAL MANAGEMENT EUROPEAN UNION Résumé : The dehesa is the most widespread agroforestry system within the European Union and provides an important set of provisioning, regulating, and cultural ecosystem services. However, these systems have been in decline for a number of years, to a great extent because of their lack of profitability. Among the different options available to add value to agroforestry systems such as the dehesa and make them more profitable, the development of brands that would help consumers identify the products they generate is one of the most promising alternatives. In this way, the value of dehesa products would be enhanced and the revenue obtained from them increased. However, whilst such products are locally appreciated, a challenge exists in so far as neither national nor international consumers are able to identify dehesa products and therefore they are not willing to pay a premium for them. In this context, the creation of an umbrella brand covering the products derived from the dehesa is considered to be useful for boosting revenues in dehesa systems. This piece of research used a qualitative approach combining discussion groups with projective techniques during a series of workshops to identify relevant branding concepts and imagery for dehesa products. The findings showed that the term dehesa is recognised and appreciated by consumers, although it is associated with traditional and expensive products. It was also found that in order to make the brand more attractive to more consumers -especially younger consumers-additional concepts such as “sustainability” and “socially-responsible” production need to be incorporated in the branding. Imagery displaying forests and other environmental motifs were found to be the strongest graphical means of depicting these concepts within the brand design. It is considered that these findings could help enhance the demand and revenues associated with dehesa products and sustain the benefits they provide for the environment and for society. En ligne : https://doi.org/10.1016/j.jrurstud.2020.02.002 Permalink : https://cs.iut.univ-tours.fr/index.php?lvl=notice_display&id=248127
Titre : Food governance in Territorial Short Food Supply Chains: different narratives and strategies from Colombia and Spain Type de document : objet à 3 dimensions, artefacts, ... Auteurs : L. Reina-Usuga, Auteur ; C. Parra López ; T. De Haro Gimenez, Auteur Année de publication : 2020 Article en page(s) : p. 1-11 Langues : Anglais (eng) Langues originales : Anglais (eng) Catégories : A HISTOIRE - Pays et ensemble de pays:Amériques et Caraïbes:Amérique du Sud:Colombie ; A HISTOIRE - Pays et ensemble de pays:Histoire de l'Europe:Europe occidentale:Espagne ; A HISTOIRE - Pays et ensemble de pays:Histoire du Monde Rural:Agroéconomie:Politique agricole:Sécurité alimentaire Access by all people at all times to enough food for an active, healthy life.Mots-clés : 10 - INDUSTRIES 10.2 - IAA (en général) TERRITORIAL GOVERNANCE GOUVERNANCE TERRITORIALE SHORT SUPPLY CHAIN CIRCUIT COURT SUPPLY CHAIN CHAINE D'APPROVISIONNEMENT FOOD ALTERNATIVE NETWORK SYSTEME ALIMENTAIRE ALTERNATIF TERRITORY TERRITOIRE FOOD SECURITY FOOD POLICIES POLITIQUE ALIMENTAIRE SPAIN CORDOBA CORDOBA COLOMBIA Résumé : Traditional approaches and debates in Agrifood Governance (AFG) have focused exclusively on the role of market forces and public policies. The emergence of alternative food movements, such as Territorial Short Food Supply Chains (TSFSCs), suggest the need to re-evaluate the role of civil society as a driver of governance mechanisms and a source of innovation and transformation of agrifood systems. This paper analyses the AFG processes that are configured in TSFSCs based on social discourses and coordination mechanisms of agents design. For this, the Q method and an exploratory/descriptive analysis are used, and the cities of Bogotá (Colombia) and Córdoba (Spain) are taken as case studies. Results show five different social discourses around AFG: 1) food activism, 2) development cooperation, 3) market niche, 4) local self-management, and 5) social and ecological awareness. It is also noted that TSFSCs configure a mode of reflexive food governance. Coordination mechanisms of the SFSCs are mainly settled in the social and market sphere, and they are in line with features of governance network. These two governance approaches (reflexive and networked) operate in tandem, with important complementary and synergistic effects that foster food democracy. En ligne : https://doi.org/10.1016/j.jrurstud.2020.02.005 Permalink : https://cs.iut.univ-tours.fr/index.php?lvl=notice_display&id=248144
in Journal of rural studies > vol. 75 (April 2020) . - p. 1-11[article] Food governance in Territorial Short Food Supply Chains: different narratives and strategies from Colombia and Spain [objet à 3 dimensions, artefacts, ...] / L. Reina-Usuga, Auteur ; C. Parra López ; T. De Haro Gimenez, Auteur . - 2020 . - p. 1-11.
Langues : Anglais (eng) Langues originales : Anglais (eng)
in Journal of rural studies > vol. 75 (April 2020) . - p. 1-11
Catégories : A HISTOIRE - Pays et ensemble de pays:Amériques et Caraïbes:Amérique du Sud:Colombie ; A HISTOIRE - Pays et ensemble de pays:Histoire de l'Europe:Europe occidentale:Espagne ; A HISTOIRE - Pays et ensemble de pays:Histoire du Monde Rural:Agroéconomie:Politique agricole:Sécurité alimentaire Access by all people at all times to enough food for an active, healthy life.Mots-clés : 10 - INDUSTRIES 10.2 - IAA (en général) TERRITORIAL GOVERNANCE GOUVERNANCE TERRITORIALE SHORT SUPPLY CHAIN CIRCUIT COURT SUPPLY CHAIN CHAINE D'APPROVISIONNEMENT FOOD ALTERNATIVE NETWORK SYSTEME ALIMENTAIRE ALTERNATIF TERRITORY TERRITOIRE FOOD SECURITY FOOD POLICIES POLITIQUE ALIMENTAIRE SPAIN CORDOBA CORDOBA COLOMBIA Résumé : Traditional approaches and debates in Agrifood Governance (AFG) have focused exclusively on the role of market forces and public policies. The emergence of alternative food movements, such as Territorial Short Food Supply Chains (TSFSCs), suggest the need to re-evaluate the role of civil society as a driver of governance mechanisms and a source of innovation and transformation of agrifood systems. This paper analyses the AFG processes that are configured in TSFSCs based on social discourses and coordination mechanisms of agents design. For this, the Q method and an exploratory/descriptive analysis are used, and the cities of Bogotá (Colombia) and Córdoba (Spain) are taken as case studies. Results show five different social discourses around AFG: 1) food activism, 2) development cooperation, 3) market niche, 4) local self-management, and 5) social and ecological awareness. It is also noted that TSFSCs configure a mode of reflexive food governance. Coordination mechanisms of the SFSCs are mainly settled in the social and market sphere, and they are in line with features of governance network. These two governance approaches (reflexive and networked) operate in tandem, with important complementary and synergistic effects that foster food democracy. En ligne : https://doi.org/10.1016/j.jrurstud.2020.02.005 Permalink : https://cs.iut.univ-tours.fr/index.php?lvl=notice_display&id=248144
Titre : Risky (farm) business: perceptions of economic risk in farm succession and inheritance Type de document : objet à 3 dimensions, artefacts, ... Auteurs : B. Leonard, Auteur ; A. Kinsella ; M. Mahon ; C. O'Donoghue ; M. Farrell, Auteur Année de publication : 2020 Article en page(s) : p. 57-69 Langues : Anglais (eng) Langues originales : Anglais (eng) Mots-clés : 06 - AGRICULTURE. FORÊTS. PÊCHES 6.5 - Gestion des Exploitations AGRICULTURAL SECTOR SECTEUR AGRICOLE RISK MANAGEMENT GESTION DU RISQUE RISK RISQUE INHERITANCE (ECONOMICS) HERITAGE ECONOMIE FARM MANAGEMENT GESTION DE L'EXPLOITATION AGRICOLE FARM ASSIGNMENT TRANSMISSION D'EXPLOITATION YOUNG FARMER ESTABLISHMENT INSTALLATION DES JEUNES FARMER BEHAVIOUR COMPORTEMENT DES AGRICULTEURS En ligne : https://doi.org/10.1016/j.jrurstud.2019.12.007 Permalink : https://cs.iut.univ-tours.fr/index.php?lvl=notice_display&id=248187
in Journal of rural studies > vol. 75 (April 2020) . - p. 57-69[article] Risky (farm) business: perceptions of economic risk in farm succession and inheritance [objet à 3 dimensions, artefacts, ...] / B. Leonard, Auteur ; A. Kinsella ; M. Mahon ; C. O'Donoghue ; M. Farrell, Auteur . - 2020 . - p. 57-69.
Langues : Anglais (eng) Langues originales : Anglais (eng)
in Journal of rural studies > vol. 75 (April 2020) . - p. 57-69
Mots-clés : 06 - AGRICULTURE. FORÊTS. PÊCHES 6.5 - Gestion des Exploitations AGRICULTURAL SECTOR SECTEUR AGRICOLE RISK MANAGEMENT GESTION DU RISQUE RISK RISQUE INHERITANCE (ECONOMICS) HERITAGE ECONOMIE FARM MANAGEMENT GESTION DE L'EXPLOITATION AGRICOLE FARM ASSIGNMENT TRANSMISSION D'EXPLOITATION YOUNG FARMER ESTABLISHMENT INSTALLATION DES JEUNES FARMER BEHAVIOUR COMPORTEMENT DES AGRICULTEURS En ligne : https://doi.org/10.1016/j.jrurstud.2019.12.007 Permalink : https://cs.iut.univ-tours.fr/index.php?lvl=notice_display&id=248187
Titre : What factors impact on technological traceability systems diffusion in the agrifood industry? An Italian survey Type de document : objet à 3 dimensions, artefacts, ... Auteurs : A. Corallo, Auteur ; M. Menegoli ; F. Striani ; M.E. Latino, Auteur Année de publication : 2020 Article en page(s) : p. 1-18 Langues : Anglais (eng) Langues originales : Anglais (eng) Catégories : A HISTOIRE - Pays et ensemble de pays:Histoire de l'Europe:Europe occidentale:Italie ; C ECONOMIE - ECONOMIE SOCIALE ET SOLIDAIRE:Industrie:Industrie:Industrie manufacturière:Industrie alimentaire ; S SCIENCES ET TECHNIQUES:Approche scientifique:Travail de recherche:Recherche sur le terrain:Enquête Mots-clés : 08 - ALIMENTATION 8.4 - Hygiène des Aliments. Sécurité Sanitaire AGROINDUSTRIAL SECTOR SECTEUR AGROINDUSTRIEL TRACEABILITY TRACABILITE FOOD SAFETY INNOCUITE DES PRODUITS ALIMENTAIRES FOOD INDUSTRY SURVEYS QUALITY ASSURANCE ASSURANCE QUALITE ITALY Résumé : Since the 1990s, governments look to traceability as a part of their safety and quality assurance strategies. This study aims to analyse the diffusion levels of the traceability systems in the Italian agrifood industry. A theoretical framework was developed considering the meaning of traceability as well as the drivers, benefits, barriers and intentions of a company that adopts a traceability system. Nineteen hypotheses were defined and tested through correlation and empirical analysis. Data was obtained through a survey conducted on a sample of Italian agrifood companies. The results showed that variables like what role, educational level and company size affect an agrifood company's propensity to adopt a traceability system. En ligne : https://doi.org/10.1016/j.jrurstud.2020.02.006 Permalink : https://cs.iut.univ-tours.fr/index.php?lvl=notice_display&id=248236
in Journal of rural studies > vol. 75 (April 2020) . - p. 1-18[article] What factors impact on technological traceability systems diffusion in the agrifood industry? An Italian survey [objet à 3 dimensions, artefacts, ...] / A. Corallo, Auteur ; M. Menegoli ; F. Striani ; M.E. Latino, Auteur . - 2020 . - p. 1-18.
Langues : Anglais (eng) Langues originales : Anglais (eng)
in Journal of rural studies > vol. 75 (April 2020) . - p. 1-18
Catégories : A HISTOIRE - Pays et ensemble de pays:Histoire de l'Europe:Europe occidentale:Italie ; C ECONOMIE - ECONOMIE SOCIALE ET SOLIDAIRE:Industrie:Industrie:Industrie manufacturière:Industrie alimentaire ; S SCIENCES ET TECHNIQUES:Approche scientifique:Travail de recherche:Recherche sur le terrain:Enquête Mots-clés : 08 - ALIMENTATION 8.4 - Hygiène des Aliments. Sécurité Sanitaire AGROINDUSTRIAL SECTOR SECTEUR AGROINDUSTRIEL TRACEABILITY TRACABILITE FOOD SAFETY INNOCUITE DES PRODUITS ALIMENTAIRES FOOD INDUSTRY SURVEYS QUALITY ASSURANCE ASSURANCE QUALITE ITALY Résumé : Since the 1990s, governments look to traceability as a part of their safety and quality assurance strategies. This study aims to analyse the diffusion levels of the traceability systems in the Italian agrifood industry. A theoretical framework was developed considering the meaning of traceability as well as the drivers, benefits, barriers and intentions of a company that adopts a traceability system. Nineteen hypotheses were defined and tested through correlation and empirical analysis. Data was obtained through a survey conducted on a sample of Italian agrifood companies. The results showed that variables like what role, educational level and company size affect an agrifood company's propensity to adopt a traceability system. En ligne : https://doi.org/10.1016/j.jrurstud.2020.02.006 Permalink : https://cs.iut.univ-tours.fr/index.php?lvl=notice_display&id=248236
