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Partager le résultat de cette rechercheLe commerce international du vin et ses logiques territoriales à plusieurs échelles / F. Legouy in Géocarrefour : Revue de Géographie de Lyon / Cairn.info, journals.openedition.org & Persée, vol. 93, n. 2 (Avril 2019)
Titre : Le commerce international du vin et ses logiques territoriales à plusieurs échelles Type de document : objet à 3 dimensions, artefacts, ... Auteurs : F. Legouy, Auteur ; S. Dallot, Auteur Année de publication : 2019 Article en page(s) : p. 1-22 Langues : Français (fre) Langues originales : Français (fre) Anglais (eng) Catégories : A HISTOIRE - Pays et ensemble de pays:Histoire de l'Europe:Europe occidentale:France ; A HISTOIRE - Pays et ensemble de pays:Histoire du Monde Rural:Agroéconomie:Production agricole ; C ECONOMIE - ECONOMIE SOCIALE ET SOLIDAIRE:Finances et commerce:Commerce:Commerce international ; C ECONOMIE - ECONOMIE SOCIALE ET SOLIDAIRE:Finances et commerce:Commerce:Marché:Commercialisation ; F POPULATIONS - ETUDES DE CAS:Exportation Mots-clés : 10 - INDUSTRIES 10.9 - Vin INTERNATIONAL TRADE WINES VIN EXPORTS VITICULTURE VITICULTURE SPATIAL SCALE ECHELLE SPATIALE OLIGOPOLY OLIGOPOLE TERRITORY TERRITOIRE AGRICULTURAL PRODUCTION WORLD MONDE MARKETING Résumé : Les exportations de vins dans le monde sont analysées à plusieurs échelles, mondiale, nationale, régionale et locale. Elles révèlent une Europe encore dominante malgré des pertes en parts de marché en faveur des pays du Nouveau Monde et le rôle primordial de la France encore leader en valeur mais obligée de toujours plus partager l’énorme marché du vin. La structure des exportations internationales met en évidence le rôle des pays riches et développés, ainsi que l’existence de hubs de redistribution. À l’échelle de la France, les sites d’exportations montrent une structure en archipels sous-jacente aux principales villes des grands vignobles régionaux et une organisation oligopolistique à la fois territoriale et entrepreneuriale, liée au rôle fondamental des négociants, plus particulièrement des néo-négociants à la tête de véritables transnationales et qui ont créé avec les autres transnationales étrangères l’oligopole mondial de la vigne et du vin. Ces néo-négociants sont apparus dans la seconde moitié du XXe siècle. Leur mode opératoire, proche de la grande distribution et des autres transnationales étrangères du vin, engendre de nouvelles configurations territoriales de production et de commercialisation des vins. En ligne : https://doi.org/10.4000/geocarrefour.13442 Permalink : https://cs.iut.univ-tours.fr/index.php?lvl=notice_display&id=261017
in Géocarrefour : Revue de Géographie de Lyon / Cairn.info, journals.openedition.org & Persée > vol. 93, n. 2 (Avril 2019) . - p. 1-22[article] Le commerce international du vin et ses logiques territoriales à plusieurs échelles [objet à 3 dimensions, artefacts, ...] / F. Legouy, Auteur ; S. Dallot, Auteur . - 2019 . - p. 1-22.
Langues : Français (fre) Langues originales : Français (fre) Anglais (eng)
in Géocarrefour : Revue de Géographie de Lyon / Cairn.info, journals.openedition.org & Persée > vol. 93, n. 2 (Avril 2019) . - p. 1-22
Catégories : A HISTOIRE - Pays et ensemble de pays:Histoire de l'Europe:Europe occidentale:France ; A HISTOIRE - Pays et ensemble de pays:Histoire du Monde Rural:Agroéconomie:Production agricole ; C ECONOMIE - ECONOMIE SOCIALE ET SOLIDAIRE:Finances et commerce:Commerce:Commerce international ; C ECONOMIE - ECONOMIE SOCIALE ET SOLIDAIRE:Finances et commerce:Commerce:Marché:Commercialisation ; F POPULATIONS - ETUDES DE CAS:Exportation Mots-clés : 10 - INDUSTRIES 10.9 - Vin INTERNATIONAL TRADE WINES VIN EXPORTS VITICULTURE VITICULTURE SPATIAL SCALE ECHELLE SPATIALE OLIGOPOLY OLIGOPOLE TERRITORY TERRITOIRE AGRICULTURAL PRODUCTION WORLD MONDE MARKETING Résumé : Les exportations de vins dans le monde sont analysées à plusieurs échelles, mondiale, nationale, régionale et locale. Elles révèlent une Europe encore dominante malgré des pertes en parts de marché en faveur des pays du Nouveau Monde et le rôle primordial de la France encore leader en valeur mais obligée de toujours plus partager l’énorme marché du vin. La structure des exportations internationales met en évidence le rôle des pays riches et développés, ainsi que l’existence de hubs de redistribution. À l’échelle de la France, les sites d’exportations montrent une structure en archipels sous-jacente aux principales villes des grands vignobles régionaux et une organisation oligopolistique à la fois territoriale et entrepreneuriale, liée au rôle fondamental des négociants, plus particulièrement des néo-négociants à la tête de véritables transnationales et qui ont créé avec les autres transnationales étrangères l’oligopole mondial de la vigne et du vin. Ces néo-négociants sont apparus dans la seconde moitié du XXe siècle. Leur mode opératoire, proche de la grande distribution et des autres transnationales étrangères du vin, engendre de nouvelles configurations territoriales de production et de commercialisation des vins. En ligne : https://doi.org/10.4000/geocarrefour.13442 Permalink : https://cs.iut.univ-tours.fr/index.php?lvl=notice_display&id=261017
Titre : Explaining regional dynamics of marketing strategies: the experience of the Tuscan wine producers Type de document : objet à 3 dimensions, artefacts, ... Auteurs : D. Vergamini, Auteur ; G. Brunori ; P. Prosperi ; F. Bartolini, Auteur Année de publication : 2019 Article en page(s) : p. 136-152 Langues : Anglais (eng) Langues originales : Anglais (eng) Catégories : A HISTOIRE - Pays et ensemble de pays:Histoire de l'Europe:Europe occidentale:Italie ; F POPULATIONS - ETUDES DE CAS:Economic development Mots-clés : 10 - INDUSTRIES 10.9 - Vin WINE INDUSTRY INDUSTRIE DU VIN WINES VIN TERRITORIAL MARKETING MARKETING TERRITORIAL PROTECTED GEOGRAPHICAL INDICATION INDICATION GEOGRAPHIQUE PROTEGEE SMALL FARMS PETITE EXPLOITATION AGRICOLE MEDIUM SIZE FARMS EXPLOITATION AGRICOLE MOYENNE DEVELOPPEMENT ECONOMIQUE PROTECTED DESIGNATION OF ORIGIN APPELLATION D'ORIGINE PROTEGEE CERTIFICATION CERTIFICATION QUALITY LABELS LABEL DE QUALITE REGIONAL PRODUCT PRODUIT REGIONAL MARKETING CHANNELS CIRCUIT DE COMMERCIALISATION TOSCANA TOSCANA ITALY Résumé : In a traditional wine region such as Tuscany (Italy), the wine production is perceived by several industry players as weak and fragmented because it is mainly managed by small and medium-sized wineries that have limited market power compared to large companies and distributors. In this paper, we hypothesise that this problem was influenced - in a period of strong market growth - by producers' choices that underestimated the impact of several external forces (e.g. competition, changes in demand and regulation) and promoted strategies without considering their combination with key context-specific physical, structural and socio-cultural factors. The study investigates the origin of these marketing strategies confronted with the contested fragmentation, exploring both current and future trends of the wine market in Tuscany. The objective is to provide a better understanding on how the combinations between these factors and firm's activities define regional settings in which the different strategies are developed and how these settings can be used to promote more effective and calibrated strategies towards greater economic sustainability of the sector. The focus is to understand the nature and the dynamics of interlinkages between the adoption of quality-based differentiation strategies, the diversification of marketing channels, and their regional and local determinants. We adopt a mixed quantitative and qualitative research approach composed of an analytical framework, an econometric analysis, and interviews with wine producers. First, the method provides a conceptual framework to understand the interlinkages between producers' strategies and local and regional determinants. Then, the winery decision-making process is modelled through a two-by-two differentiation strategy model that represents the wineries' decision towards the adoption of PDO/PGI appellation or organic certification in relation with the choice of distribution channels. Through the reciprocal of the Herfindahl-Hirschman Index (HHI−1) - calculated on alternative marketing strategies – we verified the extent of diversification of sale channels under the different quality choices (i.e. PDO/PGI and organic or without them). Then, the determinants of the choice of distribution channels were quantified by applying a censored regression model and the results were elaborated and discussed in the light of 32 producers' interviews. The main trend highlights the fragmentation of wine production that has been determined by the differentiation model adopted by the regional producers. The results confirm a great divide in strategies between those producing quality wines and those who do not: on the one hand being mainly involved in PDO/PGI or organic certification positively affects the choice of multiple distribution channels; on the other hand, those who are not involved in quality labels have concentrated their production in a restricted number of marketing channels. The analysis shows that different producers' strategies have been influenced by the interaction between structural factors, farm characteristics and terroir in response to external changes. It also reveals a transformation process in progress that involves the concentration of the supply chain. Producers are promoting greater consolidation and reassembling of the production through new producer networks and associations that aim to reduce the fragmentation and related weakness with new common strategies. En ligne : https://doi.org/10.1016/j.jrurstud.2019.10.006 Permalink : https://cs.iut.univ-tours.fr/index.php?lvl=notice_display&id=248137
in Journal of rural studies > vol. 72 (December 2019) . - p. 136-152[article] Explaining regional dynamics of marketing strategies: the experience of the Tuscan wine producers [objet à 3 dimensions, artefacts, ...] / D. Vergamini, Auteur ; G. Brunori ; P. Prosperi ; F. Bartolini, Auteur . - 2019 . - p. 136-152.
Langues : Anglais (eng) Langues originales : Anglais (eng)
in Journal of rural studies > vol. 72 (December 2019) . - p. 136-152
Catégories : A HISTOIRE - Pays et ensemble de pays:Histoire de l'Europe:Europe occidentale:Italie ; F POPULATIONS - ETUDES DE CAS:Economic development Mots-clés : 10 - INDUSTRIES 10.9 - Vin WINE INDUSTRY INDUSTRIE DU VIN WINES VIN TERRITORIAL MARKETING MARKETING TERRITORIAL PROTECTED GEOGRAPHICAL INDICATION INDICATION GEOGRAPHIQUE PROTEGEE SMALL FARMS PETITE EXPLOITATION AGRICOLE MEDIUM SIZE FARMS EXPLOITATION AGRICOLE MOYENNE DEVELOPPEMENT ECONOMIQUE PROTECTED DESIGNATION OF ORIGIN APPELLATION D'ORIGINE PROTEGEE CERTIFICATION CERTIFICATION QUALITY LABELS LABEL DE QUALITE REGIONAL PRODUCT PRODUIT REGIONAL MARKETING CHANNELS CIRCUIT DE COMMERCIALISATION TOSCANA TOSCANA ITALY Résumé : In a traditional wine region such as Tuscany (Italy), the wine production is perceived by several industry players as weak and fragmented because it is mainly managed by small and medium-sized wineries that have limited market power compared to large companies and distributors. In this paper, we hypothesise that this problem was influenced - in a period of strong market growth - by producers' choices that underestimated the impact of several external forces (e.g. competition, changes in demand and regulation) and promoted strategies without considering their combination with key context-specific physical, structural and socio-cultural factors. The study investigates the origin of these marketing strategies confronted with the contested fragmentation, exploring both current and future trends of the wine market in Tuscany. The objective is to provide a better understanding on how the combinations between these factors and firm's activities define regional settings in which the different strategies are developed and how these settings can be used to promote more effective and calibrated strategies towards greater economic sustainability of the sector. The focus is to understand the nature and the dynamics of interlinkages between the adoption of quality-based differentiation strategies, the diversification of marketing channels, and their regional and local determinants. We adopt a mixed quantitative and qualitative research approach composed of an analytical framework, an econometric analysis, and interviews with wine producers. First, the method provides a conceptual framework to understand the interlinkages between producers' strategies and local and regional determinants. Then, the winery decision-making process is modelled through a two-by-two differentiation strategy model that represents the wineries' decision towards the adoption of PDO/PGI appellation or organic certification in relation with the choice of distribution channels. Through the reciprocal of the Herfindahl-Hirschman Index (HHI−1) - calculated on alternative marketing strategies – we verified the extent of diversification of sale channels under the different quality choices (i.e. PDO/PGI and organic or without them). Then, the determinants of the choice of distribution channels were quantified by applying a censored regression model and the results were elaborated and discussed in the light of 32 producers' interviews. The main trend highlights the fragmentation of wine production that has been determined by the differentiation model adopted by the regional producers. The results confirm a great divide in strategies between those producing quality wines and those who do not: on the one hand being mainly involved in PDO/PGI or organic certification positively affects the choice of multiple distribution channels; on the other hand, those who are not involved in quality labels have concentrated their production in a restricted number of marketing channels. The analysis shows that different producers' strategies have been influenced by the interaction between structural factors, farm characteristics and terroir in response to external changes. It also reveals a transformation process in progress that involves the concentration of the supply chain. Producers are promoting greater consolidation and reassembling of the production through new producer networks and associations that aim to reduce the fragmentation and related weakness with new common strategies. En ligne : https://doi.org/10.1016/j.jrurstud.2019.10.006 Permalink : https://cs.iut.univ-tours.fr/index.php?lvl=notice_display&id=248137
Titre : La filière Vigne et Vin face au changement climatique : enseignements d’un forum de prospective pour le Val de Loire Type de document : objet à 3 dimensions, artefacts, ... Auteurs : J.-M. Touzard ; N. Ollat ; H. Hannin ; R. Hammond ; J. Gautier ; I. Garcia de Cortazar-Atauri ; E. Duchene ; F. Brugière ; B. Bois ; P. Aigrain Année de publication : 2020 Article en page(s) : p. 83-89 Langues : Français (fre) Langues originales : Français (fre) Anglais (eng) Catégories : A HISTOIRE - Pays et ensemble de pays:Histoire de l'Europe:Europe occidentale:France ; F POPULATIONS - ETUDES DE CAS:D SOCIOLOGIE - ETHNOLOGIE - ANTHROPOLOGIE :4.05 Sciences sociales:Recherche sociale:Prospective ; S SCIENCES ET TECHNIQUES:Pollution, catastrophes et sécurité:Dégradation de l'environnement:Changement climatique ; S SCIENCES ET TECHNIQUES:Sciences de l'environnement et ingénierie:Gestion de l'environnement Mots-clés : 10 - INDUSTRIES 10.9 - Vin VITICULTURE VITICULTURE CLIMATIC CHANGE GRAPEVINES VIGNE WINES VIN ADAPTATION ADAPTATION AGRICULTURAL PRACTICES PRATIQUE AGRICOLE ENVIRONMENTAL MANAGEMENT FORECASTING PARTICIPATORY APPROACHES APPROCHE PARTICIPATIVE LOIRE LOIRE Résumé : L’article rend compte du forum de prospective organisé en 2019 par INRAE et InterLoire pour explorer les futurs possibles des vignobles du Val de Loire face au changement climatique. 90 acteurs de la filière ont exprimé leurs perceptions des conséquences du changement climatique en 2050, opté pour un scénario d’adaptation et proposé des leviers d’action pour qu’il se réalise. Les positions et propositions sont analysées et comparées à celles des forums réalisés dans six autres régions viticoles, montrant les spécificités du val de Loire, en particulier sur les liens avec les enjeux d’environnement. En ligne : https://doi.org/10.4000/norois.9897 Permalink : https://cs.iut.univ-tours.fr/index.php?lvl=notice_display&id=278576
in Norois : environnement - aménagement - société / Cairn.info, journals.openedition.org et Persée > n. 255 (Avril 2020) . - p. 83-89[article] La filière Vigne et Vin face au changement climatique : enseignements d’un forum de prospective pour le Val de Loire [objet à 3 dimensions, artefacts, ...] / J.-M. Touzard ; N. Ollat ; H. Hannin ; R. Hammond ; J. Gautier ; I. Garcia de Cortazar-Atauri ; E. Duchene ; F. Brugière ; B. Bois ; P. Aigrain . - 2020 . - p. 83-89.
Langues : Français (fre) Langues originales : Français (fre) Anglais (eng)
in Norois : environnement - aménagement - société / Cairn.info, journals.openedition.org et Persée > n. 255 (Avril 2020) . - p. 83-89
Titre : Use of multiple indicators to compare sustainability performance of organic vs conventional vineyard management Type de document : objet à 3 dimensions, artefacts, ... Auteurs : E. Borsato, Auteur ; L. Lamastra ; P. Tarolli ; Y. Cohen ; L. Pizzol ; P. Criscione ; A. Zabeo ; E. Giubilato ; D. D'Ammaro ; F. Marinello ; M. Zucchinelli, Auteur Année de publication : 2020 Article en page(s) : p. 1-11 Langues : Anglais (eng) Langues originales : Anglais (eng) Catégories : A HISTOIRE - Pays et ensemble de pays:Histoire de l'Europe:Europe occidentale:Italie ; F POPULATIONS - ETUDES DE CAS:Environmental impact ; S SCIENCES ET TECHNIQUES:Approche scientifique:Méthode scientifique:Analyse comparative Use more specific descriptor where appropriate.Mots-clés : 10 - INDUSTRIES 10.9 - Vin INDICATOR OF SUSTAINABILITY INDICATEUR DE DEVELOPPEMENT DURABLE ORGANIC AGRICULTURE AGRICULTURE BIOLOGIQUE INTENSIVE FARMING AGRICULTURE INTENSIVE VINEYARDS VIGNOBLE VITICULTURE VITICULTURE WINES VIN FARMING SYSTEM SYSTEME DE PRODUCTION ENVIRONMENTAL PERFORMANCE PERFORMANCE ENVIRONNEMENTALE IMPACT SUR L'ENVIRONNEMENT COMPARATIVE ANALYSIS ITALY Résumé : The wine sector is paying more attention to sustainable wine production practices, but this topic is highly debated because organic viticulture aims to a reduction of environmental impacts, while conventional viticulture ensures an increase of yield. This work provides an economic and environmental comparison using different indicators whereas no previous studies on viticulture have faced on both aspects of sustainability. Two distinct vineyards within the same case study farm were considered, where conventional and organic viticulture practices were applied for 5 years. For each type of production, we calculated the economic benefit and environmental indicators such as the Water Footprint, Carbon Footprint, and an indicator of environmental performance associated with the vineyard phase (“Vineyard Management” or “Vigneto” indicator part of the Italian VIVA certification framework). This latter considers six sub-indicators investigating pesticides management, fertilizers management, organic matter content, soil compaction, soil erosion, and landscape quality. The multi criteria approach is a novel framework assessing sustainability on vineyard management using environmental indicators from VIVA calculator and the economic aspect. Main results showed that organic management in viticulture can be applied without having economic losses and with the benefit of better preserving the natural capital. En ligne : https://doi.org/10.1016/j.scitotenv.2019.135081 Permalink : https://cs.iut.univ-tours.fr/index.php?lvl=notice_display&id=248220
in Science of the Total Environment > vol. 711 (1 April 2020) . - p. 1-11[article] Use of multiple indicators to compare sustainability performance of organic vs conventional vineyard management [objet à 3 dimensions, artefacts, ...] / E. Borsato, Auteur ; L. Lamastra ; P. Tarolli ; Y. Cohen ; L. Pizzol ; P. Criscione ; A. Zabeo ; E. Giubilato ; D. D'Ammaro ; F. Marinello ; M. Zucchinelli, Auteur . - 2020 . - p. 1-11.
Langues : Anglais (eng) Langues originales : Anglais (eng)
in Science of the Total Environment > vol. 711 (1 April 2020) . - p. 1-11
Catégories : A HISTOIRE - Pays et ensemble de pays:Histoire de l'Europe:Europe occidentale:Italie ; F POPULATIONS - ETUDES DE CAS:Environmental impact ; S SCIENCES ET TECHNIQUES:Approche scientifique:Méthode scientifique:Analyse comparative Use more specific descriptor where appropriate.Mots-clés : 10 - INDUSTRIES 10.9 - Vin INDICATOR OF SUSTAINABILITY INDICATEUR DE DEVELOPPEMENT DURABLE ORGANIC AGRICULTURE AGRICULTURE BIOLOGIQUE INTENSIVE FARMING AGRICULTURE INTENSIVE VINEYARDS VIGNOBLE VITICULTURE VITICULTURE WINES VIN FARMING SYSTEM SYSTEME DE PRODUCTION ENVIRONMENTAL PERFORMANCE PERFORMANCE ENVIRONNEMENTALE IMPACT SUR L'ENVIRONNEMENT COMPARATIVE ANALYSIS ITALY Résumé : The wine sector is paying more attention to sustainable wine production practices, but this topic is highly debated because organic viticulture aims to a reduction of environmental impacts, while conventional viticulture ensures an increase of yield. This work provides an economic and environmental comparison using different indicators whereas no previous studies on viticulture have faced on both aspects of sustainability. Two distinct vineyards within the same case study farm were considered, where conventional and organic viticulture practices were applied for 5 years. For each type of production, we calculated the economic benefit and environmental indicators such as the Water Footprint, Carbon Footprint, and an indicator of environmental performance associated with the vineyard phase (“Vineyard Management” or “Vigneto” indicator part of the Italian VIVA certification framework). This latter considers six sub-indicators investigating pesticides management, fertilizers management, organic matter content, soil compaction, soil erosion, and landscape quality. The multi criteria approach is a novel framework assessing sustainability on vineyard management using environmental indicators from VIVA calculator and the economic aspect. Main results showed that organic management in viticulture can be applied without having economic losses and with the benefit of better preserving the natural capital. En ligne : https://doi.org/10.1016/j.scitotenv.2019.135081 Permalink : https://cs.iut.univ-tours.fr/index.php?lvl=notice_display&id=248220
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